Writing about the Dallas Cowboys in order to take money from Ford and give it to the guy on the City Desk never made much sense, but at least it worked.
—
-The always excellent and insightful Clay Shirky.
The real problem of the newspaper industry is that there was such competition for so long, that they needed to lower their prices to compete (since advertising was flush). Since then, people have been accustomed to not paying a lot (relatively) for their news, which causes them to not want to pay for it now, when there’s a gap in revenue.